Ruben Landa

At-Large Member

Assistant Vice President / Texas Business Leader - Communications & Public Involvement
Location: Dallas, TX
Ruben Landa is an experienced and accomplished leader in the architecture, engineering, and construction industry. He has more than 21 years of experience in public involvement, public affairs, communications, and diversity program management. His career includes significant time with STV Incorporated, HDR Inc., the Texas State Senate, K Strategies Group and now with WSP USA, where he is the Texas CPI Lead and Senior Communications Manager.

Ruben's professional career includes extensive experience developing and managing public involvement and diversity programs on many high-profile legacy projects in the states of Texas and Arizona. Ruben maintains an in-depth understanding of public policy, public administration and community factors that can affect decision-making on major public projects. This has allowed him to develop programs using a strategic approach that has produced positive results for both the client and the community.

Ruben has developed and implemented numerous effective public involvement and communication programs for major projects in the transportation industry. These included comprehensive public involvement programs for major investment studies, alternative analysis studies, draft and final environmental impact statements, and programs geared for design-build projects. The tools utilized for these projects have been far-ranging and innovative, and they have been widely accepted and adopted by major transportation authorities, such as the Texas Department of Transportation, Dallas Area Rapid Transit, City of Dallas, Houston METRO, Arizona Department of Transportation, and Valley Metro Rail in Phoenix.

Ruben also has significant experience in diversity program management in the transportation and construction industries He has a proven record of developing comprehensive and effective programs geared toward maximizing the participation of diverse firms on major projects. Ruben's range of expertise in this field includes DBE, M/WBE, SBE and HUB program development, as well as public outreach, procurement, contract compliance, capacity building and mentor-protégé program development and implementation. He has successfully developed and implemented programs for the Texas Department of Transportation, DFW International Airport, Dallas Love Field Airport, Dallas Area Rapid Transit, Fort Worth Transportation Authority, the City of Dallas and Bush Intercontinental Airport.

Through his considerable expertise, Ruben has developed strategic partnerships and maintains leadership roles with numerous advocacy organizations in the industry, including minority chambers, contractor associations and trade organizations. He is a committed industry leader and currently serves as President for the Conference of Minority Transportation Officials (COMTO) North Texas Chapter and serves as the Council of Presidents (COP) Representative on the COMTO National Board of Directors. He is also the Immediate Past Chairman of the Board for the Regional Hispanic Contractors Association (RHCA), Vice President of Programs and President- Elect for the Greater Dallas Planning Council (GDPC) and Vice President for the MBE Institute for Public Policy (MBEIPP). Ruben has been recognized for his leadership in the business community, including being named the Top Dallas Minority Business Leader by the Dallas Business Journal in 2014, the Honorable Ray LaHood Award Recipient for Women in Transportation Seminar (WTS) in 2019, the GDPC President’s Award in 2018 and 2020 and COMTO President & CEO Award of Excellence in 2020.

A proud native Texan, Ruben has earned both Bachelor and Master of Arts degrees in Political Science from Sam Houston State University in Texas. He is also an avid marathon runner, Spartan racer, yogi, and traveler.

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